SOUL
Strawberry Jelly
A collaboration between
Maestro × By3
Two distinct perspectives. One refined liquid experience.
A Shared Perspective
SOUL is born from a collaboration between Maestro and By3, bringing together two distinct perspectives into one refined liquid experience.
From this collaboration comes SOUL — a new identity curated by Maestro, built around a simple philosophy: let the character of the flavor speak for itself.
The Flavor
For its first release, SOUL presents Strawberry Jelly.
A balanced combination of ripe, juicy strawberry and soft jelly sweetness. The strawberry leads with a clean and naturally fruity character, while the jelly layer adds a smooth, rounded sweetness that gives the profile more body without becoming heavy.
The result is a flavor that feels fresh, smooth, and refined, with a subtle sweetness that stays balanced from the first note through the finish.
Simple in composition, precise in character.
Curated By Maestro
More To Come.
A space for collaborations, ideas, and unexpected expressions.
Explore Future Releases